¿Cuánto debería invertir una pequeña empresa en Google Ads en Canadá?

Por Xavier Achi · Actualizado el 21 de julio de 2026 · Lectura de 6 a 8 minutos

Respuesta directa: A useful starting budget is large enough to generate a meaningful number of clicks and conversiones within 30 to 60 days. The right amount depends on expected costo por clic, conversión rate, lead value and sales close rate—not on a universal minimum.

Empieza por el valor económico de un cliente

Before choosing a media budget, estimate the gross value of a new customer and the maximum acquisition costo tu negocio can support. If one customer is worth $2,000 in gross profit and you can responsibly invest 20% of that amount to acquire the customer, your maximum customer acquisition costo is approximately $400.

Calcula el presupuesto a partir del proceso de ventas

Advertising usually generates prospectos rather than closed customers. If one in four prospectos calificados becomes a customer, a $400 customer acquisition target translates into a maximum qualified-lead costo of roughly $100.

Estima el tráfico necesario

Suppose clicks in your market costo between $6 and $10 and your landing page converts 8% of visitors. At an $8 click costo, 100 clicks would require about $800 and could produce approximately eight enquiries. Actual results vary, but this calculation shows whether the proposed test can produce enough data to evaluate.

Evita presupuestos que no permitan obtener datos útiles

A very small daily budget may keep a campaña active while producing too few clicks or prospectos to make reliable decisions. In competitive GTA markets, a controlled test often requires concentrating spend on a narrow service, location and high-intent keyword set instead of trying to cover every opportunity.

¿Qué debes incluir en la decisión?

Average costo por clic for your service and location.
Expected landing page conversión rate.
Percentage of prospectos that are genuinely qualified.
Sales close rate and customer value.
Time required to collect enough data.

¿Cuándo conviene aumentar el presupuesto?

Increase spend after tracking is reliable, calidad de los prospectos is acceptable and the campaña is constrained by budget rather than by weak conversión. En expansión before those conditions are met usually magnifies inefficiency.

Sobre Xavier Achi

Founder and Google Ads strategist at EQ Digital. Xavier works directly with pequeñas empresas on paid-search strategy, calidad de los prospectos y transparent performance reporting.